| Would you know if your website's up and running right now? |
Your customers are just one click away....
from your competitors' sites! |
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| For many website owners the answer to this question is that they simply wouldn’t know until they tried to access the site themselves and found that they couldn’t. Or, worse still, one of their customers contacted them to tell them that their site was down. By which time, they may have lost potential revenue, failed to deliver a service or harmed their on-line reputation. |
| But how many customers simply don’t tell you of problems and just go elsewhere? |
| Many successful organisations view their physical operations from the customer perspective so that poor experiences can be isolated and improved. On-line operations are equally important. If your visitors cannot access your site quickly, they are likely to click elsewhere. If your site takes too long to load a full-page including images, banners and text then users will not come back. If the back-end databases that connect to provide dynamic information, images or catalogues are not working, then visitors will shop elsewhere. |
| When you are alerted immediately to problems with your site or web devices then you can act immediately to identify, diagnose and rectify accessibility problems before they impact your on-line customers. Without access to this objective and unbiased information about your customers’ perspective, you cannot make informed decisions about improving your site in the future. |
